Goal: The largest mobile operator in Russia MTS wants to motivate people to use mobile internet in supermarket and to make sure it is absolutely useful in everyday life.
Solution: The agency came up with a series of fun and intriguing questions linking to the products in different departments of supermarket such as vegetables/ fruits, confectionery, groceries, household goods and etc. Working together with Anna Bogdanova, the producer, I created ten illustrations to accompany each question respectively. These eye-catching shelf talkers are placed next to the buyers to interest them to look for answers using mobile internet while they are shopping.
Stylistics : create a series of simple yet interesting illustrations. Working with with shapes, forms and negative space to create an additional/ hidden image.
Сheckout Area
What ‘s going on in the world, while you stand in line?
Department: Water, soft drinks , juices
How many oranges are there in 1 liter of juice ?
Department: Alcohol, wine
How to open wine without a corkscrew?
Department: Alcohol, wine
What beer did Einstein drink?
Department: Dairy products, cheese , eggs
What wine will suit for Camembert ?
Department: Fish and Seafood
How to know that this shrimp is old ?
Department: Vegetables , fruits , mushrooms , herbs
In which vegetable does woman’s happiness hide ?
Department: Grocery
How to lose weight eating pasta?
Department: Bread and bakery products
Who first said, “Bread and Circuses”?
Department: Frozen Food
How to do without a refrigerator?
