Creative, conceptual and communicative art.

Vodafone Christmas

Vodafone Ireland and Spotify joined forces to make Christmas 2013 sound better by offering Spotify Premium to its mobile consumers. The deal offered customers three months of Spotify Premium for free with every new smartphone purchased.

To bring the campaign platform of ‘Christmas Sounds Better with Vodafone’ to life agency Target McConnells developed a fun and engaging digital, below the line and retail campaign. With art direction by Cláudio Vieira, I designed the Christmas characters – Santa, the Elf and Snowman, and the backdrop in a distinctive neon illustrative style, which brought this unique music proposition to life.

VF_Christmas_Characters_Snowman

Snowman

VF_Christmas_Characters_Santa-elf-1-2

Santa Clause and Elves

Assets

Animation assets

banner

Digital presentation

vodafone-digital-1

Website banner

vodafone-digital-2

Website banner

img-2

Direct mailer

VF_Christmas_Characters_House---A3---Red-RGB-animated

Backdrop

 

 

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