Schweppes

This Schweppes campaign, created with XXS Amsterdam, features minimalist illustrations using negative space to promote the online series “From Zero to Bar Hero.”

The campaign invites people with no bartending experience who want a career change to apply for professional bartender training. Recruitment posters appeared across Amsterdam Cocktail Week, using humorous lines like confusing cocktail names with everyday meanings to target complete beginners.

The selected candidate (“Zero”) will be documented while training to become a “Bar Hero,” mentored by renowned bartender Tess Posthumus.

The campaign highlights the craft and learning process of bartending, reflecting Schweppes’ belief that the best tastes are acquired, not given.