Vodafone Ireland and Spotify joined forces to make Christmas 2013 sound better by offering Spotify Premium to its mobile consumers. The deal offered customers three months of Spotify Premium for free with every new smartphone purchased.
To bring the campaign platform of ‘Christmas Sounds Better with Vodafone’ to life agency Target McConnells developed a fun and engaging digital, below the line and retail campaign. With art direction by Cláudio Vieira, I designed the Christmas characters – Santa, the Elf and Snowman, and the backdrop in a distinctive neon illustrative style, which brought this unique music proposition to life.
Snowman
Santa Clause and Elves
Animation assets
Digital presentation
Website banner
Website banner
Direct mailer
Backdrop
